It was basically for people to donate their vehicles to them, under the premise that the money would be funding at-risk youth or whatever you want to call it. After they receive the car, they part it out or sell it and use that money for their activities.

But the money exclusively went to a few orthodox zionist communities in New Jersey (IIRC), where they regularly auctioned off tickets to isntreal.

They had an annoying ass jingle that would play on the radio every 10 minutes it felt like, and it was across the nation so everyone knew about them, but didn't know where the money was actually going