It's a "charity" we heard a lot of around here because it had a really catchy radio jingle that would play during all the commercial breaks of radio stations.

It would advertise you donating your old car you're not using anymore and they would use the money to help children, in some vague way.

I remember I discovered this forever ago deciding to randomly search them on Wikipedia when on a walk and I saw the billboard and was really surprised by what I found. See, what they didn't say in their catchy commercials is it was some Jewish organization and they would use the money to fund things like kids' birthright trips (where they brainwash you about how great Israel is), Jewish schools, and apparently (I'm just learnimg now?) the IDF lol.