Then keep him in the c suite running the logistics, not spearhead a giant company and run their reputation in the ground. This is what you get when you don't keep the creatives in the c suite.

The work done by the hardware dept to build CPUs has been a great achievement though. While this started under Jobs, Apple now arguably makes the best CPUs in the market. Competing with AMD/Intel is no easy feat.

His biggest failures, as I’ve heard it, revolve around the fact that he only cares about making short-term profits and doesn’t understand human beings. Steve Jobs did a lot of telling him to go fuck himself back in the day, to the great benefit of kot only the company, but to the customers. Why he was put in as the next guy to lead the company is beyond me.

RAM prices exploding only means Apple takes a tiny hit to their profit margin per device, considering how inflated they were in the first place.

Apple Vision Pro seemed doomed from the get go, but they really made it worse by not launching a cheaper headset with Air branding half a year or a year in to actually drive market share enough to make it worthwhile for developers. Could've given it an A series CPU since we now know it works in a laptop so why not in XR or whatever they're calling this.

I think Vision Pro was doomed regardless. Go back and watch the iPhone announcement, then the Vision Pro announcement. Every single person in the auditorium when Jobs is presenting the iPhone is thinking of the thousand things they can do with that device. In the Vision Pro announcement, there’s none of that energy. If they released something that left zero question as to its purpose, the price could sit at $3K and they wouldn’t be able to make them fast enough. Instead we got an Oculus that won’t support most games and costs 6 times as much.

UI is hit and miss

Does anyone even like it? I haven't seen anyone online or offline that actually even remotely likes it.

Edit: Nevermind, found the first guy further down the thread

Don't get me wrong, they have some great things about it. Garage Band, for instance. It's just not forward thinking, not quality or design oriented anymore, and tries to keep you on their cloud pretty strongly. At least that's how it was around 2017.

Apple Vision Pro seemed doomed from the get go, but they really made it worse by not launching a cheaper headset with Air branding half a year or a year in to actually drive market share enough to make it worthwhile for developers. Could've given it an A series CPU since we now know it works in a laptop so why not in XR or whatever they're calling this.

I think that they shot themselves in the foot by trying to make it a computer that goes on your face, and have it do as much as possible.

The interface is weird, and comes with a bunch of features that don't seem very useful. The eye thing is simply odd, and the keyboard seems like it would run into the same problems that those laser keyboards that were all the rage back in the day had, where it's awful to type on, since you get no feedback, and are just whacking your hand against a solid surface.

If they had stripped it all the way down into basically being a wearable monitor you can plug into your devices, with workspaces you can expand or move around as you like, in lieu of having a bunch of monitors, it would have been more of a sell.

As it is, it comes across as a proof-of-concept that's stuffed to the gills with gimmicks to try and make it fit a niche, which in turn makes it seem a toy more so than anything else.

Every decision made about the vision pro was idiotic. They didn't even have a developer kit so you had to buy the full price to device and you didn't even get developer options for your trouble so no one developed for it. It wasn't available outside of North America, it didn't have a controller so interactions were clunky, it didn't support gaming which is basically what a VR headset is for, it would only interact with an MacBook making the effective price even higher, it was uncomfortable, the battery was a randomly a separate part to absolutely zero customer benefit as it wasn't hot swappable, after the big swanky launch event Apple proceeded to completely forget about it and didn't release any updates, and as you say they never made an affordable version.

Literally every other VR headset was a superior option, and apples attempt to rebrand the product as "spatial computing" just confused everyone.

I frankly don't know about Apple and Tim Cook specifically, but broadly a lot of enthusiasts may not be as excited about revenue and profit as they are about how good the experience is for them.

For example, looking at a well executed enjoyable game with no bullshit micro transactions or loot boxes or anything most would agree that is a good game.

But revenue and profit wise some random low effort mobile game with micro transactions would blow that good game out of the water business wise.

Unfortunately, lots of "better business" is explicitly screwing over the customers as much as they can possibly get away with, so I'm not super excited about arguments around revenue, profit, and market cap as a measure of a company I should like to buy from.

Yeah it’s weird that people argue Tim was bad for Apple. All the major metrics are in the green since he took over, the only complaints I see about Apple today is something abstract like “I don’t like the bubbly design of my device.”

Yes, because profit is everything. Just saying.

And he sucked up to a fascist (screenshot at 4 minutes in article video):

https://www.macrumors.com/2025/08/07/tim-cook-gift-to-trump/