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Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over September1st, Apple announced today. (www.macrumors.com)
submitted 4 months ago by to c/technology@lemmy.world
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Crossposted from https://piefed.world/c/apple_enthusiast/p/1052753/itshappening-gif

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[–] 69 points 4 months ago (8 children)

Then keep him in the c suite running the logistics, not spearhead a giant company and run their reputation in the ground. This is what you get when you don't keep the creatives in the c suite.

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  • [–] 57 points 4 months ago (6 children)

    I suspect that the thinking when he was appointed was that logistics was going to be key to Apple's future success. And at the time, they also had a number of high profile creative people in other roles, though they have pretty much all moved on since. And if you look at their financial performance in the years since Cook took over—which is the board actually cares about—it's hard to say that this was a bad approach.

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  • [–] 3 points 4 months ago (4 children)

    In the short term, yes. You can ride a reputation for years. Now the shit has hit the fan.

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  • [–] 39 points 4 months ago (2 children)

    It has? They can’t keep the MacBook Neo in stock. iPhones haven’t been the market innovator for a long time but they do what they do and they do it well. I don’t see lots of complaints about iPhone crashing all the time; the biggest issues are battery life of aging devices and repairability.

    Seems like Apple is doing just fine.

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  • [–] 5 points 4 months ago* (last edited 4 months ago) (1 child)

    Their M-Series SoCs are also popular enough that they're the face of AI outside of GPUs and datacentres, and they were pretty big for the whole computing industry, especially given the whole reputation Macbooks had of being slow and prone to heating, and ARM being seen as slow/exclusively for mobile. Apple wasn't the first to make a ARM computer, but from memory, a lot of them were relegated to either Chromebooks or Single-board computers. You'd be silly to put an ARM-based CPU in your laptop, if you were planning to do any serious work.

    The whole agentic AI trend of late basically has people flocking to go for an M-Series Mac, even when the setup is mostly routed through an external provider, and could run with minute resources.

    It's equally as weird to think that your Macbook runs on an iPad/iPhone chip, but there we are. If you went back 10 - 20 years, and told people that Apple were making Macbooks run on old iPhone chips, they'd think you were joking about how bad they were.

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  • [–] 2 points 4 months ago* (last edited 4 months ago)

    When I update my M1 Pro, I'll definitely be getting another MacBook with enough ram to run some decent models. The way they keep improving the memory bandwidth each generation is pretty great and by the time I do get one, it'll be a pretty wonderful inference machine for local AI.

    Also, aside from my development workflows hitting the 16gb ram limit before AI today, it still runs amazingly, so i imagine a high ram laptop would be fine for a very very very long time minus wanting to run even bigger AI models.

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