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(thelemmy.club)
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this post was submitted on 16 Feb 2026
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if you're a consumer who doesn't care, you're probably not buying a $1000 cheese wheel because it looks like the "real" $1000 cheese. you're buying the cheaper product that's not counterfeited to pretend to be something it's not
But that's the point. If it tastes the same to everyone but those who make it their obsession, it's got nothing to do with not caring. Whether you can afford to drop $1000 on a cheese wheel or not doesn't factor into it.
Cheese isn't branding and marketing, it's coagulated milk. If a "counterfeiter" has figured out how to make the same cheese then they're not making counterfeit cheese, they're making the same cheese without the monopoly, branding, and price gouging.
The very thing capitalism is supposed to reward, but doesn't in the bastardised protectionist form that exists in reality.
Why should consumers care about the financial exploitation of a monopoly? Restaurants that buy this regularly will happily buy a $500 wheel from someone else if it tastes the same to everyone but the snobbiest of cheese snobs, I'm sure.
This is DRM for physical products because they want to protect their monopoly and monopolistic prices.
i mean i'm not simping for capitalism here, but i think you're confusing what a "monopoly" is. parmigiano-reggiano cheese is a legally protected term designating that only cheeses produced in certain areas can be labeled as such. no one's saying you can't copy the cheese and sell your own products, just that you can't label it parmigiano reggiano if you're not making it in those areas. people pay extra for it because it has higher standards of quality. the problem with counterfeiters is they're basically making whatever quality they feel like and passing it off as the more expensive version.
"monopoly" means a company is taking over the entire market by snuffing out competition, not even allowing anyone to get a foothold in producing a competing product (see google). that's not what's happening with this cheese. some people buy the $1000 cheese. many, many more people buy just plain "parmesan" because it's good enough for their needs. neither is the "wrong" choice, but there are definitely choices. but surely you can agree that false advertising can't be a good thing?
https://www.thespruceeats.com/parmesan-vs-parmigiano-591198