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Maxwell House to rebrand as Maxwell Apartment
(www.gcrmag.com)
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this post was submitted on 01 Oct 2025
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I don't get the advertising idea behind this? Is it supposed to be implying that people in smaller living situations drink less coffee? Is it smaller containers because apartments supposedly lack as much storage as houses?
Beyond just being a stupid idea from a company perspective, it's also a stupid idea from a marketing perspective because your marketing campaign is ostensibly supposed to make sense. There's no correlation between coffee and size of a person's living quarters, and so it seems that the joke is entirely based on "apartment is like house". Which a fifth grader could have come up with...
I hate this timeline.
If you dig through the finer marketing print, it seems like this is a concept you can "lease" for the next 12 months, meaning it's not a rebrand at all, just a year of alternative packaging. But hey everyone is talking about them, so it worked.
Its supposed to trigger conversation so people post about it on link aggregators like lemmy or reddit to make fun of it, but also communicate the campaign to a wider audience without needing to spend money on advertising.