I had him grouped in the meme-tier with crowder and tim pool, but after seeing all this I think he was actually a level or two above them. Probably above Shapiro but below, say, Tucker Carlson; notably Shapiro is on the decline and Kirk was apparently on the ascent.
But yeah I think most of the left was on the same page, just thinking of him as an unremarkable media bigot who looked slightly uncanny.