Note I dont know what a cracker barrel is irl, as we dont have them here. But my view of the bsky socials was 'rebrand sucks, dont really care, wow why are the right so obsessed over this' culminating in people talking about how these kinds of stores are a simulacrum of a cozy mom n pop store and people are unknowningly mad about losing even the simulacrum, and how this is all due to capitalism. (More commercialization than capitalism imho, but capitalism did speed up the process). Just as rainbow capitalism will betray you in the search for more profit so will cozy capitalism.
E: update on the story "Cracker Barrel's Pride page now redirects to its "Culture and Belonging" page, removing its LGBTQ+ Alliance and DEIB Team." And while I didn't know CB, this ensures I will never eat there if I ever have a chance.