Updated: 8/1/2025 4:18 p.m. ET: In a statement to Kotaku, a spokesperson for Valve said that while Mastercard did not communicate with it directly, concerns did come through payment processor and banking intermediaries. They said payment processors rejected Valve’s current guidelines for moderating illegal content on Steam, citing Mastercard’s Rule 5.12.7.

“Mastercard did not communicate with Valve directly, despite our request to do so,” Valve’s statement sent over email to Kotaku reads. “Mastercard communicated with payment processors and their acquiring banks.  Payment processors communicated this with Valve, and we replied by outlining Steam’s policy since 2018 of attempting to distribute games that are legal for distribution.  Payment processors rejected this, and specifically cited Mastercard’s Rule 5.12.7 and risk to the Mastercard brand.”

Rule 5.12.7 states, “A Merchant must not submit to its Acquirer, and a Customer must not submit to the Interchange System, any Transaction that is illegal, or in the sole discretion of the Corporation, may damage the goodwill of the Corporation or reflect negatively on the Marks.”

It goes on, “The sale of a product or service, including an image, which is patently offensive and lacks serious artistic value (such as, by way of example and not limitation, images of nonconsensual sexual behavior, sexual exploitation of a minor, nonconsensual mutilation of a person or body part, and bestiality), or any other material that the Corporation deems unacceptable to sell in connection with a Mark.”

Violations of rule 5.12.7 can result in fines, audits, or companies being dropped by the payment processors.

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[–] 162 points 1 year ago (36 children)

Brilliant, just make your rules vague and force everyone else down the chain to self-censor. Surely this will result in the best outcome.

Fucking mastercard

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  • [–] 57 points 1 year ago* (last edited 1 year ago) (15 children)

    It's not even that vague.

    Valve basically said: "we are not doing anything illegal".

    To which mastercard responded: "yeah but you're making us look bad, so tough".

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  • [+] -6 points 1 year ago (14 children)

    To which mastercard responded

    I don't think you read this properly. Mastercard didn't respond at all.

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  • [–] 21 points 1 year ago* (13 children)

    Of course they did.

    They just did so from behind a veil of plausible deniability.

    You think a citatation of a specific mastercard contract clause came from a concerned partner?

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  • [–] 1 point 1 year ago (1 child)

    A lawyer for a processor like PayPal or Stripe could easily have gone "uh, the Mastercard contract clause prohibits this".

    And PayPal is well known for doing shitty things, so it wouldn't surprise me.

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  • [+] -7 points 1 year ago (10 children)
  • [–] 8 points 1 year ago (9 children)
  • [–] -1 points 1 year ago (7 children)

    Did you not read literally the first line?

    In a statement to Kotaku, a spokesperson for Valve said that while Mastercard did not communicate with it directly, concerns did come through payment processor and banking intermediaries

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  • [–] 3 points 1 year ago* (6 children)

    Yes.

    Plausible deniability.

    "Oh so sorry that wasn't us, one of our partners just overzealously applied our policies"

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  • [–] -1 points 1 year ago (5 children)

    You seem to have forgotten what we were discussing, which was that Mastercard didn't say anything.

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  • [–] 4 points 1 year ago* (last edited 1 year ago) (4 children)

    You really buy that?

    Valve asked mastercard directly.

    A lack of a response is also a response, in this case essentially an endorsement of whatever their partner was telling Valve.

    Even moreso when that partner is citing mastercard terms.

    May not have been mastercards mouth, but it was LITERALLY their words.

    If they had something to add, they had their chance. They're only officially saying anything now that they have to.

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  • [–] -3 points 1 year ago (3 children)

    A lack of a response is also a response

    I see we're going with the insanity approach.

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  • [–] 7 points 1 year ago* (last edited 1 year ago)

    Valve asked mastercard for direct communication.

    "Hey, your partner is citing your terms and pushing us to pull certain titles, you ok with this?"

    Not responding to that is a response.

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  • [–] 5 points 1 year ago* (1 child)

    Spoken like someone that doesn't understand language or communication.

    There is literally a name for this type of response, and yet you're out here accusing people who are apparently more knowledgeable than you of insanity.

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  • [+] -26 points 1 year ago* (last edited 1 year ago) (19 children)
  • [–] 63 points 1 year ago (6 children)

    or any other material that the Corporation deems unacceptable to sell in connection with a Mark

    which could be just anything.

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  • [–] 25 points 1 year ago (5 children)

    Nuggan Mastercard has decided the following things are abominations, and are therefore unacceptable to sell:

    Cats, the colour blue, oysters, mushrooms, chocolate, garlic, cheese, the smell of beets, jigsaw puzzles, and rocks

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  • [–] 9 points 1 year ago* (3 children)

    A few of those even have actual real live victims, unlike video game porn. This whole debacle is truly absurd.

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  • [–] 22 points 1 year ago (1 child)

    Up to the third comma, yes, but all the rest seems to go beyond that pretty arbitrarily.

    When they say anything that "may damage the goodwill of the corporation", and qualify that with "in the sole discretion of the Corporation" that just means "anything we don't want to be associated with, and we will be the judge of that".

    That's what makes it so vague, how is a Merchant or an Acquirer supposed to know what Mastercard might find damaging to the goodwill? They have to guess, or use trial and error*. Most will just err on the side of caution, which means customers get blocked from even more purchases, just to be safe.

    * Or talk to Mastercard, which Valve apparently tried, but they wouldn't respond.

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  • [–] 17 points 1 year ago (6 children)

    Their rules seem to just follow the law

    Whose law? The US? UK? Netherlands? Japan? Or Singapore?

    That's why it's vague.

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  • [–] 19 points 1 year ago (5 children)

    It's much worse than that. How they word it is "if it may damage the public image of mastercard". And they don't review the content, they review the means used to prevent the damage to their brand.

    So valve doesn't even need to have anything that actually damage mastercard brand, it just need to be that mastercard is not comfortable enough with the measures used to prevent it.

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  • [–] 9 points 1 year ago (4 children)

    Like buying anything would actually damage the brand of Mastercard. It's such a nonsensical excuse that I'm surprised nobody laughed in their face.

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  • [–] -1 points 1 year ago (3 children)

    Yeah, right up until assholes start posting "MASTERCARD SELLS SMUT INCEST HENTAI GAMES" on TikTok. Then it's a problem, and MasterCard considers that damaging to the brand.

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  • [–] 1 point 1 year ago

    Except that's entirely false. Even now they are pretending they do nothing, it's the intermediaries who force things.

    Mastercard sells absolutely nothing. And they have no responsibility for anything sold. And no one ever thought it was mastercard selling or even allowing to sell illegal things.

    In fact, most people will believe no one sound of mind will buy something illegal with a credit card because mastercard and the likes will give your identity to the police.

    So it's not about illegal things, and it's not about their image.

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