As is always the case when viral moments of unknown people get uploaded to the internet, they didn't remain anonymous for long, with the internet quickly identifying them as the CEO of data infrastructure outfit Astronomer, Andy Byron, and its Chief People Officer, Kristin Cabot. We're not going to weigh in on Byron's, who internet sleuths have determined is married (for now), or Cabot's behavior - making someone pay for the moral transgression of an alleged extramarital affair may be enough reason for the internet to go on a witch hunt, but that's not our concern here.

What's worrying is what this moment says - yet again - about us as a society: We have cameras everywhere, our personal data has become one of the most valuable commodities in the world, and we're all perpetually ready to use that tech to make those we feel have violated the social contract pay publicly for their transgressions.

This is hardly a new phenomenon.

Pretty sure it goes back to grade school.