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Why is it so hard to get real Pay-As-You-Go mobile plans in Canada?
(discuss.tchncs.de)
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Allowing light or limited plans means that they don't have the revenue to cover the costs.
The actual usage on the network is functionally irrelevant at this point, providers don't save any money if people don't use their phones as much these days. It's almost all fixed costs which means that plans are essentially just fixed at this point too. Price points still exist only for advertising and marketing purposes, the companies are totally satisfied just getting everyone to a minimum value. The whole industry has just become a commodity but with 100% fixed costs.
It's not like they're raking in stupid profits either, TELUS only had a net income of around 5% of their revenue last year.