But that video basically tells you straight-out… the usual campaign strategies are clearly wrong. You put out a campaign that gets people excited and suddenly way more people get out to vote. It's not a complicated theory. It clearly works in practice.
All of this conversation though, just shows how fucking poor democracy based around voter turnout is. Put elections on a weekend or make it a public holiday, and make voting mandatory (with the option of a blank ballot for those who really object to voting). It doesn't solve all your problems. But it sure does help a lot.