Assuming it cost Microsoft $0 dollars to provide their AI services (this is up there with "Assuming all of physics stops working), and every dollar they make from Copilot was pure profit, it would take Microsoft 384 years to recoup one year of investment in AI.

And thats without even getting into the fact that in reality these services are so expensive to run that every time a customer uses them its a net loss to the provider.

When Amazon started out, no one had heard of them. Everyone has heard of Microsoft. Everyone already uses Microsoft's products. Everyone has heard about AI. It's the only thing in tech that anyone is talking about. It's hard to see how they could be doing more to market this. Same story with OpenAI, Facebook, Google, basically every player in this space.

Even if they can solve the efficiency problems to the point where they can actually make a profit off of these things, there just isn't enough interest. AI does plenty of things that are useful, but nothing that's truly vital, and it needs to be vital to have any hope of making back the money that's gone into it.

At present, there simply is not a path to profitability that doesn't rely on unicorn farts and pixie dust.