Democrats have blown millions of dollars on efforts to appeal to “American Men,” who turned to President Donald Trump in droves on election day, in the hopes of winning back the working class, according to a report.

Democrats have spent $20 million on their efforts, with donors and strategists holing up in luxury hotel rooms brainstorming how to convince working-class men to return to the party, according to a New York Times report.

The plan, code-named SAM, or “Speaking with American Men: A Strategic Plan,” promises to use the funds to “study the syntax, language and content that gains attention and virality in these spaces,” according to the report.

As the Times described it, the reports “can read like anthropological studies of people from faraway places.”

The effort also recommends Democrats buy advertisements in video games, among other things, the Times reported.

Imagine finishing an online Match or beating a boss and getting this cutscene

""im once asking for your financial support"

“Above all, we must shift from a moralizing tone,” the plan urges.

Democrats have “lost credibility by being seen as alien on cultural issues,” McCrary added.

"we gotta get more racist"

by hueoops on twiteer