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(lemmy.dbzer0.com)
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You've misspelled capitalism.
It's a gray line, as the drive for celebrity isn't strictly capitalist but is definitely rewarded under capitalism.
Anything bad == capitalism.
I meant "the algorithm", that the parent comment mentions. Designing an algorithm that is driven by clickrate in order to gain more ad revenue is motivated by capitalistic forces.
I highly doubt a social network would ever lack incentive for increased engagement (via shock value and toxicity or otherwise) in a non-capitalist society.
They may gain popularity, societal influence, or whatever else instead of money. They’re still motivated to deepen that connection.