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Microsoft is raising prices on Xbox consoles, controllers, and games worldwide (www.theverge.com)
submitted 1 year ago by to c/games@lemmy.world
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Xbox first party titles expected to hit $80 USD this holiday; Game Pass pricing currently unchanged.

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[–] 4 points 1 year ago (4 children)

Steam doesn't advertise at the scale of Microsoft, Sony, and Nintendo. It won't have a ripple effect because it won't change the degree to which artificial hype drives people towards the "Buy" button.

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  • [–] [S] 11 points 1 year ago (1 child)

    A lot of games priced at $70 right now are having a rough go of it, so charging more on top of that isn't going to help, but there are the likes of South of Midnight and Clair Obscur launching at $50. If your game isn't as hot of a commodity as Mario Kart, you're probably going to try to lure people in with a lower price.

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  • [–] 3 points 1 year ago

    there are the likes of South of Midnight and Clair Obscur launching at $50.

    Beautiful games, both. But again, they aren't having the full court press of advertising like a new Call of Duty or Final Fantasy or Diablo would.

    That's the real cost savings. You don't need to change $80+ for a game if you aren't focused entirely on presale figures to justify your studio's budget.

    Incidentally, you also get to focus on a better game. Balatro didn't need wall to wall subway ads in New York to end up on everyone's phones.

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