In chinese, when describing quantities they always use units of measure even for discrete quantifiable things

For example:

"Two kg of sand" Is a natural english phrase with the struxture "Number - unit of measure - thing"

But in the phrase "ten people" there is no unit of measure, because people is a discrete quantifiable thing.

But in chinese you always gotta use an unit of measure. So to say ten people in chinese you say:

{十|ten} {个|unit} {人|person}

个 is a general use unit of measure. But for animals (I was told) the general unit of measure is 只

Now, 条 is a unit of measure for "long and thin things" like rivers, pants, and noodles.

But apparently also for dogs in this example phrase. So the title