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The planet is warming at a record pace. So why are many companies retreating from their climate targets?
(www.cbc.ca)
So they never actually meant to hit those targets? 
Amaize said another reason corporations may appear to be retreating on their climate targets is a phenomenon she calls "green-hushing." That is, as a result of anti-greenwashing legislation such as amendments to Canada's Competition Act under Bill C-59, some companies might be reluctant to tout their environmental measures for fear of being sued for false claims.
A prominent example is the Pathways Alliance, a consortium of Canada's six biggest oilsands companies, which removed almost all content from its website and social media feeds in June in response to C-59.
they can't pretend anymore, so they're dropping the pretense