this post was submitted on 11 Sep 2024
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After 155 years, the Campbell Soup company is changing its name (www.cnn.com)
submitted 1 month ago by [email protected] to c/[email protected]
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"The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them."

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[–] [email protected] 4 points 1 month ago (1 children)

I dunno, disconnecting from history might be a problem. It might be good for them to be reminded that, however big and conglomerate they get, they started as a humble soup company.

It would be like if Ford rebranded as "FMC", how long would it take for the corporate memory to forget Henry Ford was a real person?

[–] [email protected] 8 points 1 month ago (1 children)

They're still keeping the original family name as Campbell's though. They've just diversified enough that soup isn't the only thing they make, and they don't want their customers to think the only thing they make is soup anymore.

I dunno, makes sense to me.

We could go on into other company and product renaming done for other reasons. Aunt Jemima never hurt anyone..

[–] [email protected] 5 points 1 month ago (1 children)

Aunt Jemima never hurt anyone..

Well ...

The name was derived from minstrel shows in the late nineteenth century, specifically from a song called “Old Aunt Jemima.” Minstrel shows, which were popular in the 19th and 20th centuries, were racist performances done by black-faced white men. In these degrading enactments, men would imitate “mammies,” which were enslaved Black women who cared after a white family and were portrayed to be content in this submissive state.

https://www.hercampus.com/school/mcmaster/truth-behind-ain-t-yo-mama-aunt-jemima/

I believe "Aunt Jemima" is a reworking of "ain't your mama."

[–] [email protected] 4 points 1 month ago (1 children)

Hmm.. interesting. Thanks for sharing. 👍

Now can someone explain why they renamed Cracker Jacks to Cracker Jills, with a cartoon black girl as their new mascot?

Like seriously, couldn't they have the respect to call it Caramel Jills? Why they gonna call her a cracker?

https://youtube.com/shorts/V3wVWkl-39U

[–] [email protected] 3 points 1 month ago (1 children)

We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.

https://www.crackerjill.com/faqs

“Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”

https://www.pennlive.com/life/2022/04/frito-lay-introduces-cracker-jill-version-of-cracker-jack-to-celebrate-women-in-sports.html

And they didn't rename Cracker Jack. They added Cracker Jill. It's still the same product regardless of the packaging, just with more representation.

[–] [email protected] 2 points 1 month ago

And? Cracker Jill? How about Caramel Jill instead?.. 🤔

Sorry, but I don't think their marketing department really thought that one through. I mean hell, it's a caramel covered snack!