Business

434 readers

132 users here now

A place to share business news and insights.

Rules

Follow lemmy.world rules
Only post content related to business
Do not use this community to promote your business

founded 1 year ago

MODERATORS

[email protected]

After 155 years, the Campbell Soup company is changing its name (www.cnn.com)

submitted 1 month ago by [email protected] to c/[email protected]

28 comments fedilink hide all child comments

"The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them."

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 5 points 1 month ago (1 children)

Aunt Jemima never hurt anyone..

Well ...

The name was derived from minstrel shows in the late nineteenth century, specifically from a song called “Old Aunt Jemima.” Minstrel shows, which were popular in the 19th and 20th centuries, were racist performances done by black-faced white men. In these degrading enactments, men would imitate “mammies,” which were enslaved Black women who cared after a white family and were portrayed to be content in this submissive state.

https://www.hercampus.com/school/mcmaster/truth-behind-ain-t-yo-mama-aunt-jemima/

I believe "Aunt Jemima" is a reworking of "ain't your mama."

[–] [email protected] 4 points 1 month ago (1 children)

Hmm.. interesting. Thanks for sharing. 👍

Now can someone explain why they renamed Cracker Jacks to Cracker Jills, with a cartoon black girl as their new mascot?

Like seriously, couldn't they have the respect to call it Caramel Jills? Why they gonna call her a cracker?

https://youtube.com/shorts/V3wVWkl-39U

[–] [email protected] 3 points 1 month ago (1 children)

We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.

https://www.crackerjill.com/faqs

“Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”

https://www.pennlive.com/life/2022/04/frito-lay-introduces-cracker-jill-version-of-cracker-jack-to-celebrate-women-in-sports.html

And they didn't rename Cracker Jack. They added Cracker Jill. It's still the same product regardless of the packaging, just with more representation.

[–] [email protected] 2 points 1 month ago

And? Cracker Jill? How about Caramel Jill instead?.. 🤔

Sorry, but I don't think their marketing department really thought that one through. I mean hell, it's a caramel covered snack!