this post was submitted on 27 Aug 2024
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Derek made a video years several back where he admits that they ran tests on their videos and that using click bait titles made their videos preform far better. So here we are.
Thats what happens when you have algorithms promote content based on click-through rate and engagement metrics. Creators have to use click-bait and sensationalism to get their content to spread. Its common knowledge at this point. I can't think of any sizable creators that don't use this, and generally the more they abuse it, the larger the channel.