this post was submitted on 24 Jul 2024
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I'm sort of intrigued how they got the startup funding.
You're building a retail business around a meme. Even in the best possible case, you have a couple years of relevance to pay down the debt.
It's brick-and-mortar, with real inventory, not like just online drop-shipping stuff silkscreened on demand, so the overhead is pretty high.
If a bank financed any of this nonsense, I want to know so we can send the FDIC Shock Troops in to find out what other stupid shit they're doing with depositor money.
The business model is clearly going to be selling conservative aligned merch. The name of the store doesn't pin them to Biden.
There are plenty of shops selling Trump Merch. It was probably one of those and they just rebranded.
Likely more money than sense and operating at a loss.
You pick another meme, reimage the store (ideally keeping the brand), and push the new products.
I can't imagine how this one on the photo could get into any other meme while keeping its brand. But the meme part is not the stupid one.
There's one of these, up my street, that started as a MAGA themed store, then they moved to more being Trump worshiping type products, then they promoted 2020 campaign stuff, then Let's Go Brandon, and back to 2024 campaign stuff. I don't even think they even like or support him, but are capitalizing on how his followers act in a fan-club manner and buy up all the merchandise.