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You can go back as far as you want but I think the current situation is because they got routed in the 2008 election and decided that openly courting the worst people in society was their only option. There’s always been racists and conspiracy theorists in America — see The John Birch Society, for one of many examples — but parties didn’t openly court them, at least without plausible deniability. Maybe a wink and a nod but not open courtship.
So, after 2008, Republicans started saying the quiet parts out loud because they were desperate. They — especially Mitch McConnell, in my opinion — thought they could control the beast they unleashed but, it turns out, that isn’t how unleashing beasts works. It started with the Tea Party and pretty quickly escalated into a situation where “moderate Republican” became an oxymoron. And then Trump came along yelling the formerly quiet parts and that was that.
IMHO 2012 was the one that really broke their brains. The tea party types tried to get various firebrands on the ticket, but end up having to support Romney. Hey, at least he's a squeaky-clean telegenic millionaire pushing the most severe conservative fiscal policies! Proceeds to get stomped by the Obama campaign so bad that Karl Rove couldn't believe it as it was happening. THEN the establishment GOP flirts with moving to the center on immigration. The backlash against that on the right, supercharged by the mainstreaming of mobile social media (plus social justice protests and the looming Clinton campaign) was what fueled the rise of Trump.
Add to that that they simply don't have any rational arguments. They have no program and no plan. On most real issues there is a broad consensus among the American public towards progressive positions. All the right wingers have is hate, resentment and weaponised stupidity.