So, after the Routledge thing, I got to wondering. I've had experience with a few noble projects that fizzled for lacking a clear goal, or at least a clear breathing point where we could say, "Having done this, we're in a good place. Stage One complete." And a project driven by volunteer idealism — the usual mix of spite and whimsy — can splutter out if it requires more than one person to be making it a high/top priority. If half a dozen people all like the idea but each of them ranks it 5th or 6th among things to do, academic life will ensure that it never gets done.
With all that in mind, here is where my thinking went. I provisionally tagged the idea "Harmonice Mundi Books", because Kepler writing about the harmony of the world at the outbreak of the Thirty Years' War is particularly resonant to me. It would be a micro-publisher with the tagline "By scholars, for scholars; by humans, for humans."
The Stage One goal would be six books. At least one would be by a "big name" (e.g., someone with a Wikipedia article that they didn't write themselves). At least one would be suitable for undergraduates: a supplemental text for a standard course, or even a drop-in replacement for one of those books that's so famous it's known by the author's last name. The idea is to be both reputable and useful in a readily apparent way.
Why six books? I want the authors to get paid, and I looked at the standard flat fee that a major publisher paid me for a monograph. Multiplying a figure in that range by 6 is a budget that I can imagine cobbling together. Not to make any binding promises here, but I think that authors should also get a chunk of the proceeds (printing will likely be on demand), which would be a deal that I didn't get for my monograph.
Possible entries in the Harmonice Mundi series:
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anything you were going to send to a publisher that has since made a deal with the LLM devil
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doctoral theses
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lecture notes (I find these often fall short of being full-fledged textbooks, chiefly by lacking exercises, but perhaps a stipend is motivation to go the extra km)
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collections of existing long-form online writing, like the science blogs of yore
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text versions of video essays — zany, perhaps, but the intense essayists already have manual subtitles, so maybe one would be willing to take the next, highly experimental step
Skills necessary for this project to take off:
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subject-matter editor(s) — making the call about what books to accept, in the case we end up with the problem we'd like to have, i.e., too many books; and supervising the revision of drafts
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production editing — everything from the final spellcheck to a print-ready PDF
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website person — the site could practically be static, but some kind of storefront integration would be necessary (and, e.g., rigging the server to provide LLM scrapers with garbled material would be pleasingly Puckish)
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visuals — logo, website design, book covers, etc. We could have all the cover art be pictures of flowers that I have taken around town, but we probably shouldn't.
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publicity — getting authors to hear about us, and getting our books into libraries and in front of reviewers
Anyway, I have just barely started looking into all the various pieces here. An unknown but probably large amount of volunteer enthusiasm will be needed to get the ball rolling. And cultures will have to be juggled. I know that there are some tasks I am willing to do pro bono because they are part of advancing the scientific community, I am already getting a salary and nobody else is profiting. I suspect that other academics have made similar mental calculations (e.g., about which journals to peer review for). But I am not going to go around asking creative folks to work "for exposure".
Sounds like a perfectly reasonable duck.