Both. It motivates me to be more active on days I don’t feel like it (NOT the coaching messages, they are just nuisances to me - but seeing my rings is a reminder to get off my ass).
Even the sleep tracking has helped me to focus on not sacrificing sleep for nonsense like scrolling Reddit. Also motivates me not to drink alcohol except on rare occasions.
I like the tracking data for hikes, bike rides, etc. The VO2 max (though I know it’s terribly accurate) has motivated me to work out harder and to lose weight (I’ve gone from the “low” cardiac health category to just barely into the “high” category (took me about 16 months of working at it).
Otherwise, is a luxury - I like seeing my calendar, the weather, etc with a glance at my wrist. I like being able to set a timer, reminder, etc. without getting out my phone (like when I’m grilling a steak or driving).
I love sitting near these people at dinner in a restaurant.