Marketers and Advertisers don't respect you, though. Why respect anybody who just doesn't respect you? People are just going to act shitty or have potential to be shitty anyways even if you respected them, that's just how some of it goes.
I don't respect anybody who feel they're entitled to my time and sometimes, money.
Because they know that die-hard middle-earth fans want something to watch that's middle-earth related since the LOTR movies and Hobbit movies have long been done. Least until they decide to reboot both of them like 20 or more years down the line.