Things are different now because everyone is a content creator now... everyone has something interesting, funny, informative, shitty they just have to share. Social media made sharing those things real easy. So, basically, now, there's an endless supply of stuff you can scroll through. Everyone is online now, that wasn't the case back in the 90s.
Things are what they currently are (easily accessible to everyone, even 90 year old granma that has no understanding of what the internet is, but her only living friend has an account on FB, so she told her to hop on board) bacause of the money insentive. Everything has a price tag nowadays. A perfect example, cryptocurrency. It isn't worth anything, but someone decided to put a price tag on it and now, it's worth a lot. And things can't pan out any differently in a capitalist economic system where everything has to have a price tag. People sometimes think "you know, if we did this or that differently, maybe things wouldn't be so bad". At this moment in time, maybe, but you're just postponing the inevitable. Things will be like this, sooner or later. A global shift in econmic orders has to happen in order for companies to lose insentive in gathering data (they make signups and other things easy so more people will get hooked and be online as long as possible) and just stop developing the platforms... which in turn will drop the user base and eventually, the plaform will die. If you can't sell the gathered data or use it to make money, it's worthless.
Trust me, the guy on the left has the most important job of all - holding the truck together.