Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.

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[–] 276 points 2 years ago* (22 children)

So to clarify, they’re saying that they’ll roll it out in ‘25 or so. And that it will be only used for discounts.

What they’re not sayin, is that they’re going to take the year to jack prices to 3x normal- incrementally so people won’t notice all at once.

Then they will offer discounts- 50%, maybe.

So even the discounted price will still be 1.5x more costly, while the surge pricing is 3x.

Further, they’ll probably tie the discounts to app use; an app which invades your phone and gives them shitloads of data.

Tl:dr: Wendy’s CEO thinks we’re all dumb.

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  • [–] 74 points 2 years ago (4 children)

    Tl:dr: Wendy’s CEO thinks we’re all dumb.

    People still purchase Wendy's, he's got good reason to think that.

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    [–] 93 points 2 years ago (5 children)

    As a show of good faith, fire your CEO.

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  • [–] 88 points 2 years ago (26 children)

    Fuck them for even suggesting it.

    Boycott anyway. Show we can't be fucked with else next business will call our bluff.

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    [–] 57 points 2 years ago (6 children)

    Probably a PR stunt. If heard more about Wendy’s the last 2 days than the last year.

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  • [–] 32 points 2 years ago (3 children)

    Half of the people that read this will probably think it's far-fetched but it's more than likely spot-on, and we should expect to see more enragement engagement in the future.

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  • I absolutely hate wrestling now because of their whole "there's no good or bad. There's only 'heat'" to talk about engagement. It's what musk does too.

    And I have already said fuck that noise.

    Engage or not, you're in my go fuck yourself list. And all I will do is shit on your brand. And no, shitting on your brand does not actually increase sales. Look at BP. Look at Kellogg. I will nuke your fucking brand.

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    [–] 53 points 2 years ago

    Bullshit. They will roll it out in two years when everyone has forgotten. Just to be on the safe side I will probably never eat there again

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  • [–] 37 points 2 years ago (4 children)

    Because corporations and politicians always keep their vows.

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  • [–] 36 points 2 years ago (5 children)

    Vow will be broken in 5...4...3...2...

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    [–] 34 points 2 years ago* (last edited 2 years ago) (2 children)

    "Online fury" is a most excellent expression.

    Online furies have been awakened and now you can't stop them, Wendy's!

    Edit: fixed grammar

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  • [–] 33 points 2 years ago

    The working class economy: 💀

    Wendy's: We're raising prices!

    People: 😡

    Wendy's: Wait, that makes you mad?

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  • [–] 29 points 2 years ago

    Don't worry, they're going to a subscription burger based model. You'll have to pay them each month to enter the restaurant.

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  • [–] 28 points 2 years ago (10 children)

    I think this was a publicity stunt. We'd all just about completely forgot Wendy's exists... So they come out with this wild idea, let it float for a couple of days and then cancel it. Smooth PR move.

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    [–] 25 points 2 years ago (3 children)

    On top of the surge pricing the bastards have been spamming me with emails. Damned if I can remember when I used my email with them, but their opt out mechanism has me pissed. Have to type in my email after hitting the link, then clearly remain on the list. Sure, FTC rules say you get 30 days or something before I need to stop receiving emails, but virtually every other marketer seems to take me off immediately.

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    [–] 25 points 2 years ago

    It's the Magic 8-ball response. Reply hazy, will try again later

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  • [–] 18 points 2 years ago (1 child)

    Why did they even announce it? Just start doing it and wait to see if people care when they notice. You should be able to figure out people aren't going to like it.

    No one puts out a giant advertisement that their prices are going up. Trial balloon maybe, to gauge reaction?

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  • [–] 11 points 2 years ago (6 children)

    now that it’s over, and i know it’s different bc it’s not a starvation wage mega corp, but remember when a bar in michigan did exactly this? i remember reddit being so enamored with this

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  • [–] 11 points 2 years ago (1 child)

    posting works!!!

    imagine coming up with this shit -- you must know the evil you're releasing upon the world. like even if you're a shithead billionaire, if this god-awful mechanism were to take hold, it'd be annoying and awful for you too right?

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    [–] 10 points 2 years ago (1 child)

    When you’re crazy busy in the kitchen (of a crappy restaurant), you sandbag. Meaning you prepare extra food than is needed because you know the order is coming so you’re cooking in anticipation of the next order. If by “surge pricing” they would discount during the chaos, they’d probably make more money. I haven’t been to Wendy’s in quite a while but when I saw the story break a few days ago I said to myself “I’m completely done, fuck those greedy assholes”

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    [–] 10 points 2 years ago*

    We did it, Lemmee!

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  • [–] 10 points 2 years ago

    Too late shithead, shove your square burgers right up your ass which is convenient because now you can eat them yourself

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  • [–] 10 points 2 years ago

    Late stage capitalism in its essence

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