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Google gets its way, bakes a user-tracking ad platform directly into Chrome (arstechnica.com)

submitted 10 months ago by [email protected] to c/[email protected]

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If you can, use Firefox.

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[–] [email protected] 7 points 10 months ago

This is the best summary I could come up with:

Unlike the glitzy front-page Google blog post that the redesign got, the big ad platform launch announcement is tucked away on the privacysandbox.com page.

The blog post says the ad platform is hitting "general availability" today, meaning it has rolled out to most Chrome users.

This has been a long time coming, with the APIs rolling out about a month ago and a million incremental steps in the beta and dev builds, but now the deed is finally done.

Users should see a pop-up when they start up Chrome soon, informing them that an "ad privacy" feature has been rolled out to them and enabled.

That's actually what started this whole process: Apple dealt a giant blow to Google's core revenue stream when it blocked third-party cookies in Safari in 2020.

Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads."

The original article contains 587 words, the summary contains 150 words. Saved 74%. I'm a bot and I'm open source!

[–] [email protected] 6 points 10 months ago

Security Now mentioned this too:

https://infosec.pub/post/8359932

[–] [email protected] 6 points 10 months ago (2 children)

My question as a total luddite is whether or not it will be possible for Chromium based browsers to maintain a version without this. I use Firefox on all my devices so it's not an issue, but I'm curious about other popular browsers, especially those like DDG or brave that emphasize privacy.

[–] [email protected] 2 points 10 months ago

Possibly but they would have to take chromium and fork it

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[–] [email protected] 3 points 10 months ago (1 children)

Does anyone know what the implications are for Vanadium?

[–] [email protected] 4 points 10 months ago

its just chrome, but if j were used I'd be switching to ff. even it it goes to shit, its open source, so it can always be picked up by the community

[–] [email protected] 2 points 10 months ago

Was it ever any surprise they got their way? They're basically unopposed.

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