The author calls it JIF. He intended it as Jif because he has butter fingers and like butter brand JIF.

I'm used to hard G though.

G in gif stands for graphics just like how P in jpeg stands for poto

English is phonetically inconsistent, you can find examples to support both ways of pronouncing it.

Hard G and soft G are both acceptable pronunciations, the only way to be wrong in the situation is to insist that your preferred way to pronounce it is the only correct way to pronounce it

Oh, except silent G. Silent G is wrong.

Man that's so clever and new. Like a giraffe drinking gin

In English the correct way to pronounce something is the way that will most reliably communicate to your intended audience without ambiguity or distraction.

Since my intention is usually to convey my superior knowledge of trivia and/or to stir shit up, I pronounce it with a soft g.

I seen a guraffe at the zoo!

And how do you pronounce giraffe? Giant?

I don't really care for a logical explanation. JIF just sounds fucking stupid and yall know it.

This comment section is killing me lmao.

You have people saying that language is fluid, and that one person cannot decide which pronunciation is correct. Then, in that same comment, they say that their preferred pronunciation is obviously correct.

Hard g, soft g, you do you. It really doesn't change much.

I say jif. But when heard someone say jithub instead of github i felt the cringe

Not this again....lol it's gif god damn it!

It's pronounced gif with a hard G.

When I rise to power anyone who disagrees will be immediately found guilty of thought crimes and sentenced to castration, followed by execution, in that order.

Next thing people will be pronouncing SQL as "sequel" and then where will we be?

Jood Gob with this.

Look, I say Jif, but this meme is hilarious. Can't we just stop the silly fighting?

When I first encountered the .gif, I read it as G-I-F, as in jee aye ef. From there it was a jiffy to pronounce it as jif.

such a low quality jPHeg... tsk tsk

Wilhite says jif, I use jif. He created it, he gets to name it.

We were literally told it was pronounced "jif" by the creator. Sorry if it hurts your little feelings

https://gizmodo.com/the-creator-of-the-gif-says-its-pronounced-jif-he-is-509179289

This is the reason I say Gesus and oh my Jod, now. Can't say everyone appreciates it.