Well yeah, but that's worth a lot.

I've said myself that reddit's biggest assets were it's passionate userbase and it's trove of commentary. But I remember reading a comment, years ago now, that reddit's biggest asset was it's profile data. They know what communities you visited, and which you were most passionate about. They know what specific topics and keywords got you involved in a conversation. They know the content that you upvote and that you downvote. They know roughly where you live, what times you're online. They probably have a decent idea of your job and how much you earn. They data is worth something to data brokers, and it wouldn't surprise me if they start selling it after the IPO.

They will short the fuck out of it. There is literally no way this company can make money without making the product so much worse they will really start bleeding the users they need for revenue. It will explode on launch week and crash two or three weeks later.

They're going to start selling shares of the company on public markets

/r/videos used to be a default and supposedly has millions of subscribers, but when I was still on reddit you'd regularly see content with 100 upvotes reach the top of the subreddit and maybe 10 comments. Often this was on bot reposts.

Their numbers should be take with a huge grain of salt.