AI content is so loathed and despised that the influencers, film studios, software developers who have embraced it are simultaneously all desperate to downplay, lie and hide it.

But definitely not a speculation bubble! Keep repeating to yourselves that demand for AI is real and that people really value all the nauseating disgusting chatbot generated "art" and "insight" that you're spewing upon humanity.

I bet sketchy food producers also balked at the idea of ingredient lists when they were first rolled out. If you're offering something to others and think they might not like something you used in it, maybe it's better to avoid the thing rather than complain that you're being forced to tell people about it.

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product

You don't have to, just don't use A.I. Easy.

As a fan of AI, I want disclosure. Just as tech vegans get to avoid AI, I too would be able to actively seek out games that are doing neat things with it. Disclosure is good for everyone.

Some people will be turned off, some people won't care. Don't see the issue of labelling games as containing AI assets as some people want to support games made through 100% human input, give them that ability.

GAMES PUBLISHERS, YESTERDAY..

🤡

Usually it's more responsible to disclose things.

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Yes, and?

Timmy is just mad because his new game engine pressures devs to fill their games with AI slop, and Steam will force their developers to disclose it.

Sweeney's not a fan of informed purchase practices. Good to know, Tim, I'll make sure to not float any cash your way.

Hmm... Do I side with Epic, famous for:

1. Apple app store lawsuit because they didn't get enough of the profit
2. Google play lawsuit, ditto.
3. Paying publishers to release games exclusively on Epic Games Store, pushing up prices to gamers.
4. Many allegations by former allegations about toxic work culture, very long working hours, especially "crunch" times leading to burnout and mental health issues.
5. Aggressive loot boxing and monetization of games specifically targetting children.
6. Having to settle a lawsuit with the FTC for $275m to escape prosecution for breaching children's privacy laws and forced to issue a further $245m in refunds to customers who were victims of "dark patterns" employed by Epic.

Or with Steam?

Lol

So, if a dev uses AI, they fail because of haters, but they also win because they're more productive than devs that don't?

Being strong and weak at the same time is always a fun rhetoric.

Also, afaik, Valve only asks for disclosure of generative AI for asset generation, not productivity tools like coding assistance.

Wait, so studios will have to avoid using AI tools, but then other people that do use those tools will be eating their lunch? Either there are a significant number of people that will base purchasing decisions on whether a game used AI in production, or there are not. This is a trivial question to answer by polling customers, or looking at what happens with competing products in your market segment, or any other variety of basic market research. Companies have to work with questions like this constantly.

Epic is exclusively mad because they think there are many people that will avoid (or pay less for, or delay purchase, or expect higher quality, or more worthwhile content, or... Anything like that) games that are produced with AI, and every game made with UE6 will have to bear that scarlet letter, and suffer lower sales. If they really believed you can make much bigger and better games with the new tools, then they would do it, and people will get over their skepticism to play fun games.

Very “if we stopped testing for COVID there would be no cases” energy.

can we have two weeks without a shit take from Tim Sweeney ?

Transparency sucks
-- Every snakeoil salesman ever

It's wild that a CEO can just say this out loud without a mob of haters trying to kill their product.

Weird way to admit they're using AI, but OK.

"we should be able to lie and sneak ai in. If they found out they wouldnt want it, and the people paying for it shouldnt have any say in the matter"

Utterly deranged take, as expected from him

They see that AI badge lowers their profits so of course they are lobbying against such thing. Big corps are not your friends.

Its deeply irresponsible to humanity that Epic Games exists and I have to hear a CEO's opinions

ah ok, what's next? should we stop steam from forcing games to have their publisher's name linked to a game? Having "EA" on your game is a bit like a Scarlet Letter. But that's not fair, having a big publisher can help you get it as widely publicized as possible!

ah ok, what's next? should we stop steam from forcing games to have their bad reviews linked to a game? Having bad reviews on your game is a bit like a Scarlet Letter. But that's not fair, having a bad reviews makes it harder to get it as widely publicized as possible!

ah ok, what's next? should we stop steam from forcing games to have their price linked to a game? Having high margin prices shown publicly on your game is a bit like a Scarlet Letter. But that's not fair, revealing the full price after the user has already made emotional commitments can help you get it as widely publicized as possible!

Boo fuckin' hoo, Tim.

Tim should get in a small airplane

oh nooo, I'm so scared of my game losing to the competition using AI tools that everyone fuckin hates. Whatever will I do to have value in the eyes of the customers?

What a nincompoop, an ignoramus! A real maroon!

Hey Tim grab deez nuts dickhead.

Bro is just salty cause he has to admit he likes using AI slop if he wants to publish on steam