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Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use | VGC - 25th Jun 2026 (www.videogameschronicle.com)
submitted 2 months ago by to c/gaming@lemmy.ml
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Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

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[–] 13 points 2 months ago

His last "point" doesn't make any sense.

You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.

If "you've got to put it on Steam" and Steam tells you whether a game used AI or not, then everyone is on the same playing field.

That means if you think your game will fail because everyone is boycotting AI games, you are free to not use AI... and you won't "probably fail due to competition that does," because their games are also on Steam!

Hope I am explaining what that sounds like to me (a contradiction of his whole statement).

Also he can go to hell. Gaming is being kept alive by Steam and It's always little timmy trying to tear it down with his shitty manipulations. Why doesn't he buck up his ideas and go make an actual competitor to Steam?

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