It can't? Why not? Lots of other cities do. Granted, Athens could probably do it differently, or better, and that's their call. If they want less tourism, that's certainly their right to decide. But tourism is also pretty damn lucrative, and for a country like Greece that last I heard was still pretty cash-strapped, cracking down on tourism seems like an odd choice.
There are a lot of cities in Europe that, thanks to AirBNB's almost don't have any people of the actual local nationality living in the centers any more, and just throngs of tourists.
There's a point at which you have to ask if a city is a place to live and work and provide value to the population of the country or whether it's just an open air museum. I certainly understand wanting to have it be useful to the actual population of the country and not just to property moguls and tourists.
Sure, if the only metric is finances, this is a terrible decision. Add affordability and quality of life for residents, which should be a goal for any municipality, and the calculus looks a bit different.
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