cellular connectivity on a standard will cost you $529 vs $799, so it’s not double the cost!

Simple reason? It was bigger - chunkier. I’m a big dude and the other Apple Watches always looked so small on me so I’d only end up using them for exercise. Now I have an ultra 2 I wear it all the time.

battery, screen size, action button. the exclusive faces ended up being a plus.

I was aiming for a stainless steel Apple Watch for its cellular and sapphire glass so the Ultra isn’t that far off. I expected the Ultra to be much higher in price because this is Apple but was surprised that it is barely more expensive than the stainless steel ones.

As a runner, the dual band GPS does make the turns more sharp and accurate as compared to my SS Series 5. Also the battery life allows me to attend running activities with my running clubs right after work as compared to my SS Series 5 which is usually like 30-40% battery life by 6pm.

I bought it because I run and I need a long term battery life. It also looks different and I'm tired of the same way he for almost a decade

I’m a big guy and always liked big watches

I don't feel I need to prove you wrong, you seem to have made up your own mind.

Base non-cellular model aside, if you're getting a cellular watch, the upgrades are comparable to the regular Watch. It's also cheaper than the Titanium edition that came out previously with an improved ceramic back.

If you don't want a cellular version, you're probably wasting your money as that's where most of the cost is. Other than that, the flatter brighter screen is better. The action button is handy. And I love the look as well

Chunky compared to a regular Apple Watch. It was the size on my wrist that sold me

Display size and brightness. Health monitoring. Battery life. Titanium (weight). Sapphire crystal.

I maybe wrong, but to me the Ultra is more of a masculine watch

I don’t get why anyone gets anything more than the cheapest version. I had a 3rd gen and eventually I couldn’t even do software updates and the battery barely lasted a day. I’d get the stainless if the battery was replaceable… but they aren’t. So I just got the SE2, it does what I want, and it’s super light (I used it for shot tracking while playing golf)

I do some of the hardest manual labor you can imagine it literally tears everything up. I put no protection on my watch and a full year later not a single scratch on it. I have to remember to take it off when I detail my car because it will scratch it up (the car) when I do between seats and stuff

Watching TV and playing video games is dangerous. I need a sturdy watch. And someday I may take up diving.