The Art of MTV - Music Television Logo August 1, 1981-February 8, 2010 (www.scribd.com)

submitted 3 weeks ago by inlandempire@jlai.lu to c/artdesign@jlai.lu

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"Fred Seibert, who served as the first creative director for MTV and helped launched the channel has put together and self-published “The Art of MTV – The MTV: Music Television Logo August 1, 1981-February 8, 2010”, a book chronicling the origin of the MTV logo and the hundreds of permutations that eventually garnered it entry into the elite canon of design."

The document discusses the creation and impact of the MTV logo, designed by Manhattan Design in 1981, which became a cultural icon representing the vibrant and rebellious spirit of music television. It highlights the logo's evolution, its rejection of traditional design principles, and how it became a canvas for various artistic interpretations over the years. The text emphasizes the logo's significance in pioneering motion-based branding and its lasting influence on graphic design and popular culture.

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this post was submitted on 10 Apr 2026

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