The young people encouraging Gen Z to take a walk on the wild side (www.bbc.com)

submitted 1 month ago by GreyShuck@feddit.uk to c/nature@feddit.uk

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"Everyone can definitely make a difference."

On a beautiful spring day, at a nature reserve just six miles from the centre of Coventry, Daisy Cubitt and Megan Purchase have a simple message to deliver.

They are part of GenWild, a Warwickshire Wildlife Trust group looking to persuade people aged 18-30 to interact with nature, conservation and wildlife. Their target is the Gen Z generation and they use the power of social media to promote their work.

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this post was submitted on 14 Mar 2026

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