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[–] 171 points 6 months ago (28 children)

I’d be surprised if Xbox is a thing in 5 years after this news. The way things are right now Microsoft can’t make an Xbox console that will succeed by any metric. Maybe it’ll stick around as software.

Phil had to salvage the brand after the fucking disaster that was Xbox One and I don’t think he was terrible but it clearly wasn’t working out.

Replacing him with the head of Core AI is a fucking joke though.

With the cost of hardware skyrocketing and Sony closing studios gaming is in a really dark place right now.

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  • [–] 36 points 6 months ago (5 children)

    I wonder if this is a huge demotion for the AI guy. AI teams in Microsoft are "good" right now, I wonder if he fucked up in some way and they put him on xbox.

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  • [–] 37 points 6 months ago (4 children)

    Yeah I don’t know. The knee jerk reaction Is “hey make Xbox have more AI”. She at least has the sense to have her first press release say “we’ll have no AI slop in our games” but we’ll see if that lasts.

    CoD has been caught using AI art already.

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  • [–] 23 points 6 months ago*

    A silver lining is that the NVIDIA/OpenAI deal was cut by ~70% this week, so hopefully the reality of AI not being a panacea sets in for those who have been driving the prices up. If the planned data centers never actually get built, production will shift back and consumer pricing should adjust accordingly. The MBA class will keep trying to manipulate it artificially of course, but they'll only be able to keep the ruse this far from reality for so long.

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  • [–] 10 points 6 months ago (1 child)

    Xbox is just going to be a brand/publisher I reckon.

    There’ll be ‘Xbox verified’ console PCs or somesuch that aren’t necessarily made by Microsoft, and there’ll be the Xbox app for games and streaming, and Xbox published games.

    And then another 5-10 years later they’ll phase that out and just be ‘Microsoft Gaming’ or somesuch branded, and the last traces of Xbox will be gone.

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    [–] 104 points 6 months ago (5 children)

    Crazy how Microsoft spent the GDP of a decent sized country on acquiring game developers to bolster Xbox, then gave that strategy about 25 months to actually work before deciding "nevermind, pivot to AI then sell it for parts."

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  • [–] 28 points 6 months ago (3 children)

    They really fucked up on their marketing by saying everything is an Xbox. Confusing non-gamers, annoying real gamers, and disappointing aspiring gamers.

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  • [–] 100 points 6 months ago (13 children)

    Literal definition of Monkey's Paw:

    All the Phil Spencer haters get to rejoice that he is gone. But now he is replaced by a woman who has only ever had AI related positions at Microsoft, and previously worked at Meta.

    Even her letter to employees sounds AI generated.

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  • [+] 37 points 6 months ago (4 children)
  • [–] 14 points 6 months ago* (last edited 6 months ago)

    Phil actually made games

    He did???

    Like, seriously. The guy was in charge for 10 years. He did jack shit, and none of his first party studios managed to create something worth under his leadership.

    A few years after shutting down Lionhead, he and Bond talked about "learning from past mistakes" so that it wouldn't happen again. Years later, he shuts down Tango (the day before Matt Booty praised their game as something Xbox needs more of), Toys for Bob (and then, when they buy back their independence, contracts them for an Xbox game, because what is consistency?), Turn 10 (now a support studio), Arcane Austin. Rare spent half a decade working on a game that never got past its pre-production phase. He hyped Coalition as the "world's first AAAA studio", then unceremoniously shut it down with nothing to show for it despite working for 7 years and with outside help on one game.

    343 was mismanaged for years and he never did anything to fix that, either. Of course that bit him in the ass when he bet everything on Halo Infinite, the only first party game to launch alongside the Series X, which was eventually delayed a year later. An entire year without first party games for their console. (Yes, Covid was bad for everyone in the industry, but their competition was able to release games in that timeframe). He then hoped for Starfield to save the day, which obviously didn't happen, and by then everyone's patience was over. 80 billion dollars down the drain for what? If I was anyone in a position of power at Microsoft, I would be pissed too.

    He spent a decade pushing for GamePass and Xcloud, but never marketed it outside of niche audiences. I live in Italy and I've never, ever seen an Xbox ad in the past ten years. I can assure you none of my "normie" friends and family know what the current Xbox is called, let alone what the fuck GamePass is. The shit is so bad, my brother thought Cyberpunk 2077, a game that premiered on an Xbox E3 and that Microsoft had exclusive marketing rights for, was a PS exclusive. Could you believe that? Heck, everyone I talk to is surprised to hear that the Xbox One and Series offer retrocompatibility for OG Xbox and X360 games because, guess what, they never ran ads for that, either.

    So many things went wrong with Xbox under his leadership, you could probably convince me he was working undercover for the competition to tank the brand. I honestly fail to think of one thing he did that worked. Like, I could go on for days. Heck, I'll do one more: he spent the last few years attempting to merge the Xbox, PC and mobile audiences, yet using the Xbox store on PC is still a miserable experience that makes you wish you were using any other storefront. Ten years! He couldn't find the time to fix that? Did he forget? Did he even care in the first place?

    Spencer did jack shit for Xbox. The guy made promises every year, every year delivered nothing but lies, corporate bullshit and "how do you do, fellow gamers?" moments.

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    [–] 88 points 6 months ago (10 children)

    Considering how the person replacing Spencer has been known from leading Microsoft's AI division and isn't much of a gamer, this doesn't make Xbox's future rosy. Dwindling sales, large layoffs and RAM prices skyrocketing... I highly doubt they can build a competitive console.

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  • [–] 47 points 6 months ago (3 children)

    Hey don't discount them that much, they also can't make games either. They're going for full on business-only approach, consumers are not a priority for them at all anymore.

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  • [–] 13 points 6 months ago*

    You can sell consoles with advertisement and marketing. The product is a secondary concern.

    And with AI + bunch of privately owned mass media, you can saturate the brains of the next generation of gamers with endless targeted ads.

    Fully expect Discord to begin vomiting ad spam into random chat streams like Reddit channels are getting bombarded with Crypto Casino promotions.

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  • [–] 7 points 6 months ago* (last edited 6 months ago)

    My guess?

    Former AI guy's job is to figure out how to make AI make video games, and in the meantime, figure out how to cram AI data scraping into absolutely every possible element of ... whatever Xbox Live is called now.

    The first will almost certainly fail, the second is much easier and will make the division more profitable untill it gets axxed after the first thing totally fails.


    EDIT:

    Erp, its AI gal, not AI guy.

    Asha Sharma.

    But... her recent LinkedIn history outside of MSFT is:

    Board Member of Home Depot (ongoing)

    Board Member of Coupang (ongoing)

    (A Fortune 200 tech platform and South Korea's largest e commerce company)

    COO of Instacart (2021-2024)

    Headed up, among other things, data science.

    She was also apparently a VP at Meta/Facebook, before that.


    Oh hey, I've done data analytics, I've done data science!

    I've even also done lower level grunt work at MSFT!

    Yeah I am 100% certain of the second part of my guess now.

    Less certain about the first part, as she has literally no background with game development, as far as I can tell.

    IMO, she is absolutely going to be put in charge of squeezing every last possible drop out of Xbox, which MSFT will most likely just transition to being basically a publisher only/primarily, given how many big IPs they own...

    ...and they'll probably switch over to a new person after there's basically nothing left to squeeze, after they've essentially functionally randomly fired at least 50% of the people working for the studios they now own, and essentially randomly reorganized the remainder of those people into different or new studios, see Ubisoft.

    "Best" case scenario, after the AI bubble pops, she manages to figure out some kind of partner ship with either Nvidia or some remaining firm that has a bunch of AI datacenter GPUs, and then we get Xbox's attempt at Google Stadia.

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    [–] 72 points 6 months ago

    I would leave a flaming wreck too.

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  • [–] 49 points 6 months ago

    Spencer leaving Microsoft: Yay!

    Spencer being replaced by a Marketing Exec who leads an AI division: FUUUUUUCK

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  • [–] 38 points 6 months ago

    I'll not sure Spencer had been doing a great job, but this feels incredibly abrupt and makes me wonder if Xbox's next generation hardware plans are cancelled in favor of a software and AI approach. The new CEO being an AI suit makes me think they want to take shit it a very different direction.

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  • [–] 36 points 6 months ago (7 children)

    Microslop is making a number of baffling choices that were influenced by huffing the farts of Satya and other AI fools. Asha Sharma is in no way capable of running Xbox anywhere but into the ground (not like she'll have to do much, given the state of Xbox). Phil Spencer retiring from Microslop is probably a move he made knowing they are going to continue their downward spiral. Sarah Bond resigning from her position is a curious one. I wonder if Microslop execs talked future plans for Xbox with her, and felt so stunned by their incompetence, Sarah decided to abandon the Xbox division. There are other factors likely involved, but, I doubt we'll be privy to those details just yet. When the postmortem of Xbox is released...The people involved might talk about, at least I hope so.

    As I don't feel Xbox as a console has a future, my current plan is to abandon Xbox as a platform. It will take time because right now buying an upgraded Gaming PC will be difficult, due to the insanity of hardware prices. For now, I'll have to simply save my money and bide my time.

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    [–] 27 points 6 months ago (1 child)

    Phil was probably the last thing keep Xbox from fully imploding. You could tell he was an actual gamer that cared about the Xbox as a games console and not whatever Frankenstein they are going to turn it into.

    It’s sad but Xbox had a really good run. Xbox won’t exist beyond the next console generation, it may not even make it that far before it just becomes gamepass.

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    [–] 24 points 6 months ago (8 children)

    PlayStation outlives yet another competitor.

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    [–] 18 points 6 months ago

    I was going to say "good riddance", but considering that his replacement is a former AI exec... Lol.

    To be fair, I don't envy anyone who is put in charge of the mess that is Xbox right now.

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  • [–] 16 points 6 months ago*

    After Mattrick, they probably shouldn't have promoted internally from the executive class that went along with the pivot of internal studios to kinect and home theater media center. They needed leadership that knew how to deliver quality games on time. Saw Sony hit its stride mid-PS3 era with the advent of the AAA narrative action adventure game and could never adjust to that. I know American company, but maybe they should have looked to Sega, Capcom, Koei Tecmo to lead Xbox game studios and someone else to lead hardware and services. Xbox was at its best when it was paying for timed exclusives in the 360 era from third parties and funding 2nd party exclusives. Their internal studio production has been weak for like 20 years. Halo, Gears, Forza Motorsport, Fable has fallen to all of them in the doldrums and Forza Horizon being their only high tier Xbox associated IP now. I'd take someone from Square Enix today to lead Xbox studios today. The last decade they've churned out games even though mostly not AAA, they're mostly solid games and satisfy a lot of niches like Dragon Quest Monsters. Square Enix games are oddly experimental and creative for such a large publisher. Something Xbox sorely lacks. Master Chief is barely surviving as a console mascot and that's practically all they have at this point. Conker and Banjo are irrelevant with how they've handled those IPs

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  • [–] 16 points 6 months ago

    Microsoft needs to have a sit down with Sega on how to become a decent 3rd party developer.

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  • [–] 16 points 6 months ago (1 child)

    I wonder how much of this is the big bet that they placed on buying up Activision Blizzard (plus other studios) and not being able to show enough growth on Gamepass?

    And now of course, with skyrocketing hardware costs, and the ripple effects of tariffs before that, even putting MS’s preoccupation with cloud services and AI to one side, the console business probably isn’t the money spinner it once was.

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  • [–] 14 points 6 months ago

    They're gonna fuck up Forza Horizon 6 and Fable, aren't they? I was cautiosly optimistic about those two under Phil, but I'm pretty sure they're doomed now

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  • [–] 11 points 6 months ago (1 child)

    A simultaneous retirement/resignation says to me that the two of them were asked to do something very stupid or very unethical. And they've stomached a lot of unethical lately.

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    [–] 10 points 6 months ago

    How sad for Obsidian Entertainment to go the same way as Black Isle Studios... but they probably will when the Xbox division completely fails.

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  • [–] 9 points 6 months ago

    Makes sense, Xbox is barely a thing anymore

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  • [–] 7 points 6 months ago (1 child)
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