He made a competing black that anyone can buy, too.
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The SRGB color range isn't even close to bright enough to display how pink this color is, in case anyone's like "that's just pink"
How does one see it in person?
I bought some lol. It's a truly pretty, perfect pink.
I've made an unspeakable number of purchases from Culture Hustle over the last couple years for a variety of pigments and specialty paints (like Black 4.0 and glow in the dark and UV reactive pigments.) I paint board game minis for fun lol.
I was just thinking, I wonder how these would look used on minis. Do you have any photos to share using these pigments?
From experience, you walk into the barbie isle in Walmart.
I dunno. The Tom Scott video said it's like doubling the jump from grey to the color you see.
For what it's worth, Vantablack isn't a pigment, it's a process for applying carbon nanotubes that absorb light. They don't sell the "paint" part by itself because it requires special equipment and it finicky. They don't sell it because then a bunch of social media influencers would try to spray their bathrooms with the stuff and make a bunch of videos about how it doesn't live up to the hype.
The owner of the exclusive license to use it for art might be a douche who uses the licensing to make himself feel powerful, but there is a justifiable explanation for why the licensing exists in the first place.
The effect is also completely ruined if you handle it, and the broken off nanotubes from handling it are a serious health hazard. It's expensive, dangerous, extremely fragile and almost impossible to clean.
But like mostly, having seen "Anish Kapoor" (which is the real name of the installation where that dickhead debuted his vantablack art), it... sucks. It's impressive in photographs, incredibly lame in person. And, it can't be cleaned without ruining the coating! so the dust from all those people builds up and just ew. You can see overlapping outlines, in some cases you could pretty clearly see the shadows from the contours of the coated object because of all the accumulated dust.
(also, and just on a personal note, he took nine years and did absolutely nothing conceptually interesting with it. Seriously it was the early-2000s 3D movie of art. Just one gimmick, repeated over and over with no change to the formula. "Look, it's black". It felt more like an ad for the lab that developed the coating than an art exhibition). It would have been cool if he'd developed the process, but we all know he didn't, so it just fell so comically flat.)
How hard is it to paint an irregularly shaped object in vanteblack, suspend it in a weighted 5ft plexiglass sphere sitting on some ball bearings, and let viewer or motors rotate it so the changing silhouette fucks with perspective, like a 3d shadow puppet?
"That sounds like actual investment into the art. Howabout instead I vantablack a heap in the middle of a room, leave it uncovered an let people walk around it? Same effect but soooo much less work for me, Anish Kapoor's straw-filled bodydouble"
(Seriously though, it was so lame. Even in photos, the effect was disappointing.)

Edit: My charming partner has pointed out that literally everyone that hears about Vantablack comes up with more interesting applications than this shit.
examples:
- Playing around with the ambient reflected light to create images on the otherwise textureless black background
- Do a darkroom, have people walk through it on a plexiglass sheet suspended above the void
- Get statues of people performing elaborate sex acts on eachother. Paint them black. Put them against a black background. Call it "censorship" or something.
Bam. 30 seconds of brainstorming. And those are ignoring all the cool ideas about playing around with emissive light effects in a room with no reflections.
Plus that's probably automatic lung cancer if you breathe it.
Damn just looked up the MSDS because i wouldn't expect carbon nanotubes would be very dangerous. Probably not immediate cancer but definitely not something to handle outside a controlled environment for application. It is relatively safe once it is applied though.
a justifiable explanation for why the licensing exists in the first place.
"because people doing it wrong would make it look bad" is a terrible reason. I'm fairly certain I can buy an OLED TV and mess with the settings and make the picture look horrendous - time to create a restrictive license on who gets to buy TVs?
The artist is Stuart Semple.
Not sure why we're only hearing the name of the lesser cool artist.
Yeah I thought semple was cool too until it became apparent he's a grifter. He started a Kickstarter years ago to build an adobe replacement suite of software. I believe he claimed there would be test builds available several times for at least two years:
He basically has been unresponsive for months at a time and has set many deadlines that haven't been hit. I don't think that software will ever happen and I don't think he ever truly planned to build it.
I think this is being overly judgemental. He originally created his reputation by going to war against Pantone, a company which holds a near monopoly on colours. At first it was patches to get Adobe to use colours it locked users out of, which he then expanded into Freetone, a colour palette that is free for anyone except Adobe.
Looking at his other behaviour (such as legally changing his name to Amish Kapoor to piss off Anish Kapoor who sued him for colour infringement) suggests that he's messy, rather than a grifter.
Pinkest Pink | FREETONE | LIBERATING COLOURS SINCE 2016 | CultureHustle - https://culturehustle.com/products/freetone
If the story is true, Anish Kapoor got his hands on some and dipped his finger in the pink, flipping off Stuart.
In response, Stuart released a glitter made of shards of glass. Lol
Yeah, fuck him! That gatekeeping asshole.
Luckilly, I can stare into the abyss without help. But still, fuck you! You don't copyright COLORS you fucking twat.
And since then, people have created even darker black pigments. So the man is left holding someone people will never want.
I want the pinkest green. Or the greenest pink? I forgot how it works but one of those colors is technically the other color where it lies on the light spectrum and our brains just freak out and create a different color.
thought the issue is that ventablack is extremely dangerous to use, and Anish was allowed to use it as a publicity stunt and with proper liability forms. it's not a paint that should be available to the public.
however, the problem is that Anish is a bit of a cunt about it and no one likes him.
I will never remember his name. He will always be The Bean Guy to me.

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