AI Forensics investigation reveals how X's advertising system allows brands to target users based on sensitive personal data categories
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Key findings:
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Major brands target sensitive personal data ranging from political opinions and sexual orientation to religious beliefs and health conditions
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Companies like TotalEnergies exclude users interested in Green politicians and environmental activists
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Dell Technologies targeted users with interests in specific medications, sexual orientation, and faith
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Saudi Arabia's Public Investment Fund excluded users based on ethnic origin, faith, and sexual orientation keywords