There’s probably a market for targeting people matching not only a demographic category but the combination of one and attempts to keep it private, like religious conservatives who browse gay porn in incognito mode or seemingly progressive people who have right-wing views they keep secret.

AI Forensics investigation reveals how X's advertising system allows brands to target users based on sensitive personal data categories

Want to check if you've been targeted by ads based on sensitive data? haveibeentargeted.online

Key findings:

• Major brands target sensitive personal data ranging from political opinions and sexual orientation to religious beliefs and health conditions

• Companies like TotalEnergies exclude users interested in Green politicians and environmental activists

• Dell Technologies targeted users with interests in specific medications, sexual orientation, and faith

• Saudi Arabia's Public Investment Fund excluded users based on ethnic origin, faith, and sexual orientation keywords