Julia is a 22-year-old model, student, and self-proclaimed "princess" from Malibu, California, with one nonnegotiable: She refuses to shovel cow shit. But she's down to play the part, she tells Farmer Jay, handing him a framed black-and-white photo of her in a bikini and cowboy hat. Grace, 23, dreams of being a stay-at-home mom with four kids. Jordyn, a 29-year-old country singer who lives in Nashville, Tennessee, says she would relocate across the country for her partner.
The three women are among 32 contestants on the most recent season of Farmer Wants a Wife, Fox's rustic spin on The Bachelor. They come from different backgrounds and have all sorts of interests, but their goals are ultimately the same: to settle down, get married, and have kids.
While the women don't explicitly talk politics, their focus on traditional values fits into a genre of entertainment that is rapidly reshaping the industry: Welcome to Hollywood's MAGA reboot.
What's happening is a "cultural recalibration," says Carri Twigg, a founding partner and head of development at Culture House, the production company that created Ladies First: A Story of Women in Hip-Hop and Hair Tales. The recalibration has led to a "generalized chill" in the industry that has caused more diverse projects to suffer.
"I've heard from multiple executives that there's a noticeable hesitancy around content perceived as too progressive, especially if it centers non-white leads or tackles social issues explicitly. Even projects with mild inclusivity are getting flagged in internal discussions," Twigg says. "Colleagues have expressed frustration that kinds stories they were encouraged to pitch just a couple years ago are now getting passed on as like 'too niche' or 'not resonant right now' by the same execs who once called them 'visionary' and 'universal.'"
Talk shows are also being encouraged to shift their programming. In a recent meeting with the cohosts of The View, the popular morning gabfest with Whoopi Goldberg and Joy Behar, ABC News president Almin Karamehmedovic urged the women to soften their criticisms of Trump, saying "the panel needed to broaden its conversations beyond its predominant focus on politics," the Daily Beast reported. Disney CEO Bob Iger also suggested that the show "tone down" its political rhetoric.