From the recalls, I'd say "owning it". But like eating a Reese's peanut butter cup, there is no wrong way.

Turn on self driving mode

Drop a giant Mayan sculpture on it

taxing billionaires out of existence, maybe put them in jail too

Show it Musk's Xitter feed.

Vinegar and salt, electronics and metal really don't like that. Water gun or cannon optional, a bucket can work in a pinch too.

Be the CEO, behave like a Nazi