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Traditional media continue their decline in Switzerland (www.swissinfo.ch)

submitted 1 year ago by [email protected] to c/[email protected]

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Television and radio viewing times in Switzerland continued to fall in 2022, confirming a long-standing trend, the Federal Statistical Office reported on Friday.

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[–] [email protected] 4 points 1 year ago (1 children)

Kind of sad I have to say.

I know that TV and Radio is "old" tech, today you can watch everything you want at a click of a button and you have millions of different content creators. Maybe I'm getting old too but I like to just hit a button and listen what ever is on, I find this kind of media consumption relaxing. Mostly with SRF-4 where they talk about something and mostly it is interesting and is about a topic I never thought would interest me.

I get the personalized media consumption, but I think it is sometimes good to not choose specifically what to watch/see, helps to see stuff outside of ones bubble.

[–] [email protected] 4 points 1 year ago* (last edited 1 year ago)

I get that "just listen to something" is kind of relaxing. And yes, the SRF channels are ok, because there are no "real" ads playing all the time. But at the same time, we pay for it to have no ads.

I for myself despise the nonstopping ads on tv and private radio, it ruins the whole atmosphere. The current bigger media channels are going to the same direction, if not already there.

So yeah, kind of sad, but the 'circle of media' seems to continue.

[–] [email protected] 3 points 1 year ago (1 children)

I never really watched tv but occasionally hear the radio. They can push you in any political direction they want, without you even noticing, you just watch. And yes, i don't have to watch or hear if you not want - and exactly that seems to happen.

[–] [email protected] 4 points 1 year ago (1 children)

I agree with the "any political direction they want to", but this also true with the YouTube algorithm or Twitter feed-filter. I see the danger, especially when the media is payed by the state, but it is important to keep in mind that media content companies make money too by pushing you into a direction. The more extreme the direction is, the more screen time a user gives the platform and therefore generates more money.

[–] [email protected] 4 points 1 year ago

I agree. I would call it a "bubble problem", which works basically the same for almost all media sites, channels, etc. You want some information from one site/channel about something and then get pulled into their "bubble" through their recommender systems. To exit the "bubble" is the hard part for most users, because they often not realise it.

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