this post was submitted on 15 Jan 2025
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Americans are joining the Chinese social media app en masse to protest an imminent TikTok ban.

  • American users have flocked to Chinese social media platform Xiaohongshu in defiance of security warnings.
  • Chinese and American users have engaged in surprisingly friendly conversations about each other’s lives.
  • The influx of American users could burden Xiaohongshu’s censorship mechanism, experts say.
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[–] [email protected] 65 points 15 hours ago* (last edited 15 hours ago) (16 children)

I saw people in some Chinese source saying XiaoHongShu is updating the algorithm to segregate Chinese users and foreign users (image 1) and hiring English Post Inspectors (image 2) to moderate English contents due to China’s policy

Image 1:

Image 2:

It’s kind of like why there are Weixin and WeChat, Douyin and TikTok, Taobao and AliExpress, Pinduoduo and Temu

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[–] [email protected] 48 points 16 hours ago (11 children)

I've seen a bunch of companies claiming us users are flocking to them. I guess we shall see where users end up

[–] [email protected] 33 points 16 hours ago (3 children)

Yeah, this honestly sounds like a press release with made up "users". Definitely part of a marketing campaign.

[–] [email protected] 44 points 15 hours ago* (last edited 15 hours ago) (1 children)

Everyone I followed on tiktok said they're going to Rednote, and my FYP on rednote is extremely active with tiktok refugees. It's also been the number 1 app on both apple and chrome for 3 days. The users are very real.

[–] [email protected] 18 points 15 hours ago

That picture is amazing, lol.

[–] [email protected] 21 points 15 hours ago* (last edited 15 hours ago) (3 children)

Nah, I am on xiaohongshu. Its fucking crazy. Most of the mandarin speaking audience woke up to their app filled with english. There is a running joke on the site now about US citizens "colonizing" the app. It is silly and in good fun but I cannot stress enough how real the influx of users is. Some brits are even moving there because so many Americans they follow did. I have seen multiple chinese citizens have their account jump from a few hundred followers to 30k in an hour or two. I mean you can hop on and see for yourself, it is free. It has actually been really wholesome so far and I hope the vibes continue to be good.

[–] [email protected] 17 points 15 hours ago (3 children)

With all due respect, this comment is exactly what a faked "Grass roots marketing campaign" would write. But your account has an extensive post history, so thats a lot more effort than a typical astro turf account.

Also, inflating subscriber numbers and view counts wouldn't be out of the question either, remember Facebook video...

[–] [email protected] 20 points 15 hours ago* (last edited 15 hours ago) (10 children)

I just talk like that. Is it so hard to believe that there are plenty of Americans who would flock to a genuinely chinese owned social media out of spite or just bc it is funny? I haven't even seen an ad on the site so I don't think they are making enough money to astroturf nor can I find a reason why they'd want to.

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[–] [email protected] 7 points 12 hours ago (6 children)

RedNote is seeing the largest influx of new users right now. There's a few other TikTok-like apps that are also seeing some bumps, but RedNote is soaring.

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[–] [email protected] 14 points 15 hours ago (4 children)
[–] [email protected] 5 points 10 hours ago

I would like Loops to get an influx of users, but this would be too many in one go while loops is not in a sustainable position to support them. The unfortunate truth is that Loops can't handle that level of usership yet

[–] [email protected] 6 points 10 hours ago (1 children)

How do you actually sign up? I tried and it said it will send me an email and that's it.

[–] [email protected] 3 points 10 hours ago (1 children)

It might take a little while for the email to show up. When I signed up, it was a couple of hours, but it was under a good bit of stress at the time.

Things are going smoothly this morning. Uploads are quick to process, and the timeline seems to be moving along with new content. So YMMV

[–] [email protected] 3 points 10 hours ago (1 children)
[–] [email protected] 3 points 10 hours ago

Yes, there is an Android app, but it does need to be side loaded. There is an APK download once you get signed into the web interface.

Similarly, there is a TestFlight for the iOS app.

[–] [email protected] 2 points 8 hours ago* (last edited 7 hours ago) (1 children)

It’s really unfortunate timing that loops doesn’t have both an android and iPhone app already out on the app stores. I use the iPhone app thru the beta on test flight. They should just release it to catch this wave?

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[–] [email protected] 13 points 12 hours ago (1 children)

"Nobody I want to follow is using it."

By and large, the average user is a content consumer, not a creator. The consumers want to go where the creators are, but the creators won't go where there aren't already consumers. This will always be the biggest problem for any Fediverse platform.

[–] [email protected] 4 points 12 hours ago (3 children)

So is red note, who is on red note?!

[–] [email protected] 3 points 9 hours ago

The influencers went there first as protest because they're a Chinese company

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[–] [email protected] 15 points 15 hours ago

People really are that dumb. We really deserve everything we have.

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