Domain name was cheap.

Everyone in tech knows you find a domain name first, then decide what kind of business to build around it.

Reminds me of the old website for Microsoft Exchange support... expertsexchange.com

Eventually they hyphenated it.

They are following on the footsteps of Procreate, but missed the concept of nuance.

I typed in the URL figuring it wasn't going to be real, but it is.

I'm thinking that there were people in the chain who recognized the issue, but didn't speak up because they thought it would make them look bad. A grass roots emperor's new clothes kind of thing.

GTA grade name.

(There's already a company in GTA called ProLaps, which is sports equipment)

Sounds like this brand name needs a new start.

A NEW START... Hmm...

I got it!

ANUSTART!

Related: GTA games are full of parody companies and brands with childish humour and, yes, there's a sportswear brand in GTA called ProLaps. Their motto is "Strain Hard".

I goatse what they did there.

They knew.

Tek Knight has entered the chat

Wow... didn't even read the title, saw the logo and my brain responded Rectum‽

Since it's Halloween, there is a music video about anal prolapse. I'm not going to link to it because it literally gave me nightmares, but search for it if you dare.

It's a pretty good marketing strategy, to be honest. I'm telling all my friends about this as I'm writing this post.

Brought to you by the American National Automation Laboratory Corp?

Now That's What I Call a Shitpost 2024

What's wrong with this?

Obligatory Mitchell and Webb: https://www.youtube.com/watch?v=VoACQCJWx10