This is a most excellent place for technology news and articles.
Oh look, another reason not to buy BMW, I'll just add it to the other 456788656752 reasons.
The problem is that once one manufacturer starts doing this, they'll all do it, so you won't even have the option of buying a new car without a subscription.
I'm so gonna install Linux on my future car
'What do you mean the car is missing a driver?? Im sitting right here!'
If once you do not succeed, just try again next year. They tried and backtracked putting heated seats behind a paywall not even a year ago see here.
Unless laws are made to make this fundamentally illegal, they'll just keep pushing until it sticks. And once one manufacturer succeeds, they'll all follow.
Since 2019 you have to pay 800$ a year to have your bmw use adaptive drive, 150$ to use the app.
We are pirating car suspension now holy shit
You wouldn’t download a car
You wouldn't download a configuration profile for your cars suspension!
Next up, Anti-lock brakes as a Subscription Service. ASS.
Haha.. connection to server cannot be established. Suspension resetting to default.
This is extra hilarious in the face of the crib manufacturer that just decided to subscription paywall basic functions of their crib.. or the slow cooker... And that's just this week.
Game manufacturers pulling the plug on games they sold removing the servers yanking the games.
And now people think that you can buy a product that is going to last longer and costs several orders of magnitude more.. and you can only hope that the manufacturer can be bothered to:
But the sale case is easy.. lease car drivers. This way they can enjoy premium functions not incorporated into the sale price of the car. I hope the IRS that taxes these things sees through this ploy and taxes the vehicles for installed functions wether you pay for them or not. Saw this happen with Tesla's.. taxed based on their initial price.. and then the user added 15k of functions after a day.. and the tax was still based on the original sticker price.
In theory most subscription services provide additional content as time goes on. This only provides a capability that already exists on the car.
Scummy practices that should be outlawed, like retail stores raising prices just before a big sale so they can slap "80% off!" on their stuff.
Well done BMW. Anything that leads to more people cycling instead of driving is a good thing in my book.
People won't switch from driving to cycling over this. They'll just pick one of the several dozen other car manufacturers.
"The pressure eased off a little when they ended subscriptions tied to heated seats, but the Internet rage machine has come back for vengeance."
lol. It's not vengeance or rage, its simply the fact that making someone pay for something they already own is dumb.
These cars already cost more than my life, how can they ask for more money.
Because the people who buy them have it and BMW can get more out of them. The real problem is that they’ll buy it, and other manufacturers will see “hey, it’s a successful model and additional revenue generation!”
You know it's just a matter of time before this shit starts being applied to budget cars.
...I really hope the tech crowd is working on jailbreaking this garbage.
We try. We also pivot to open source to try and regain control because it's the only way. We even share our passions with those who ask.
You folks just roll your eyes and put more money on their hands.
This "tech crowd" and "you folks" dichotomy is not helpful at all. Tell people how they can help, volunteer, donate etc, don't wedge gaps between the same class fighting against the same ruling class. I'm a software engineer. I write open source software. I get that it's tiring and you can see the worst in people when doing it, but we're going to have to be better than that if we want to change things.
And for those reading like the top commenter, don't sit on your hands and wait for "tech folks" to figure stuff out. It's us vs. corporate greed, not "us hoping the tech folks save us from corporate greed" or "us tech folks being badgered like we should be some saviors against corporate greed." Write your representatives to tell them this isn't ok. Be mindful in your selection when you purchase a vehicle. Ask your tech savvy friends and family what you can do to help. You aren't helpless in this, and as OP said, just sitting and waiting for something to be fixed or changed doesn't help the overall goal.
Why is this bad in a nutshell.
A) The only way to control access to this feature is to lock down and phone home. If it doesn't phone home then when someone figures out a way around your present security its possible for someone to sell said features forever. Such DRM could hurt repeatability by accident or more likely on purpose.
B) There is no reason to fail open so even if BMW is still chugging when they stop taking your cars phone calls and retires those servers you get no more feature.
C) The amount spent over the lifespan of a car wherein people opt to take care of their valuable asset absolutely dwarfs the cost able to be extracted up front
D) This functionality opens the door to a hacker not just turning off your features but turning off your car. This includes state sponsored attackers and people who are just generally pissed off at the geopolitical actions of your country of origin. If you are in the US that is a lot of fucking people.
E) Product segmentation on average increases the amount you can extract per user. Allowing segmentation by features turn on or off in software by the month it allows far greater segmentation with no reasonable expectation that the baseline will be lower. This means the lowest end user of a model pays the same for even less. The median user pays somewhat more and the max user pays a LOT more.
F) This means wholly paid for used cars now come with a car payment to the manufacturer.
Now there are half a hundred people on the boards of these companies and 338M of us in the US. 449M in the EU. There is no reason to allow this misfeature to continue to be a thing in our markets. If automakers don't like those restrictions any one of them can opt to most of the most valuable markets in the world and find their fortunes exclusively in China while their competitors eat their former marketshare.
FUCK these out of control capitalists jesus christ.
In what way does the suspension require regular servicing or an online connection to a server to function? That would be the only reason to offer it as an ongoing service cost.
Otherwise, you're just paying extra for something already in your car, not for an actual service, which would make no sense?
What next, paint ongoing service fees for having wheels? Not even for ensuring they're regularly replaced, serviced, or repaired, just for the ability to use them at all....
Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
We long left the era where we "own" things that we buy. As everything is a computer now it has become very simple to control stuff that remotely that was working on its own before.
So the answer to "why would do this" is simply: "Because they can".
Every tiny decision is guided by increasing profit. No matter the side effects (short or long term ). Because with many shareholders administering pressure to maximize profits there's only one way to go (even if it's a dumb and shortsighted decision) maximizing profits NOW. If you are not doing that because you can see that increasing profits now will hurt profits in the future then you are hindering the project. You have to increase profits now, because if you are not then your competitor is doing it and that is a problem. If you are not going with the project you will be out of a job sooner or later. Then someone will take over that will make the decision you couldn't do.
This is a race to the bottom. Morals, integrity, honesty, responsibility and foresight are only obstacles in this logic (because the competition is not bound by them which gains them an advantage).
It's simply cheaper now to build everything in the car always and run an operating system that manages all these things and can control what you are doing in your car.
Cory Doctorow held a great keynote about this some ~10-ish years (?) ago with the title "The coming war on general computation" where he explained the side effects of putting DRM in every stupid appliance. The side effect here is that we cannot hack our cars to switch on the heated seats (or whatever other feature BMW is not allowing us to use for free) because of DRM. It is not "our" car, even though we bought it.
“We’re pivoting from serving peasants to fleecing rich dumbasses that subscribe and pay monthly fees for features built into the car.”
And they’ll make money doing it. Because there will never be a shortage of people with more money than sense.
They tried this with heated seats and no one wanted it, what made them think would we accept this?
German car makers have become such a joke in the last decade...
They would make turn signals a subscription service but they won't ever get any money from that.
I'd hoped that BMW (and the rest of the automotive industry) would have learned from the subscription heated seats debacle.
Oh well, no Beemers for me.
This is why I don't mourn Western car companies getting slaughtered by Chinese EVs. They can't really provide value by nickel and diming customers with subscriptions for components already installed on their privacy-invading overpriced cars.
You wouldn't download a Car.
Yes. Yes I would.
I’m never buying a BMW again. I had an electric i3 which had an inverter (charger) failure. BMW wanted €12k to fix it. Thankfully an independent offered to do it for 4K. But BMW still wanted 3K just to plug it in and authenticate the new block. Nothing else, just “bless” it. Made the fix cost-prohibitive so we just had to scrap the car. The battery, which most people fear, was fine on this 8 year old car.
Imagine suffering an accident and having to pay a plus because of a feature you can't even use on the parts you replace. I feel this is non-competitive bullshit that is following the trend Elon Musk started, although it probably started much earlier.
So you purchase ordinary suspension but get active suspension that works exactly like ordinary suspension and cost like active suspension to service....
It's time we get legislation that gives the consumer access to all encryption key pairs used in the product they purchased.
(For you who don't know what encryption key pairs are used for: they are used for the software to know that a change order, like "activate suspension", is legit and therefore will be executed.)
We need a FOSS car....
Thanks, I gladly stick with my old non-BMW car!
