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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS) (www.bmwblog.com)
submitted 2 years ago by to c/technology@lemmy.world
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[–] 37 points 2 years ago (14 children)

Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.

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  • [–] 16 points 2 years ago* (6 children)

    Except that you have to have special way more expensive shocks to have adaptive suspension compared to fixed. It's like being sold an I3 CPU for the price of an I9 cpu while being told you can pay a subscription to upgrade to the full performance

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  • [–] 7 points 2 years ago* (2 children)

    I feel like in this case it's more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it's a terrible model that should be summarily rejected by customers, but I see why they are trying it.

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  • [–] 3 points 2 years ago

    Yeah they're totally not charging you for the expensive suspension they're installing in your car in the hopes that you'll pay a subscription to use it. 100% not included in the price, clearly no one would ever do that

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  • [–] 7 points 2 years ago (2 children)

    Btw, Intel has tried this practice before, and I believe still is doing it for some Xeons.

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  • [–] 0 points 2 years ago (1 child)

    Intel is a unique name with unique products globally, who the fuck is BMW globally?

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  • [–] 2 points 2 years ago

    That's not an excuse for Intel to be shady...

    And BMW is one of the most valuable car brands out there. I don't get why you're pretending that BMW is some unknown entity. Unfortunately, many people will swallow BMW's bullshit.

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  • [–] 3 points 2 years ago

    At least with Photoshop (as bad as the model is), at least they are actually running the software and storing and backing up the associated data for it.

    With the car, it's all local to the car without BMW having to incur any expense for that functionality to keep going.

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  • [+] -6 points 2 years ago* (5 children)

    Id probably be angrier if this was some company making econoboxes, but if enshitification wants to target the cars of the rich, fuckin' go for it.

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  • [–] 24 points 2 years ago (3 children)

    The people driving those cars are probably closer to you than to the BMW CEO. They're the same price as what trucks sell for these days and at some point they'll reach the second-hand market and their price comes down quick.

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  • [–] 7 points 2 years ago

    True. I just bought a 1-year-old 330i, and it's less than my wife's Kia SUV (We live in Michigan, have three kids and two dogs, so it makes sense for us to have one big bus that can go off-road, else we'd have something smaller and electric). The BMW also costs far less than a pickup truck of the same age and mileage. US manufacturers have been transitioning out of the business of making sedans for years, because they're not popular here. It is just a sea of SUVs and pickup trucks.

    I do have a subscription to all kinds of "connected car" crap for the first year, but I'm going to turn all of that junk off when I make some other modifications later this year. I think the subscription is actually pretty cheap, but I just don't want a bunch of spyware reporting back my location and speed.

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