Sounds like these "grassroots backers" work for Warner Brothers to me.
this post was submitted on 16 Aug 2023
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I'm of real mixed emotions here. I totally understand why latino/a folks want this film to succeed, there has never really been a film to this scale to feature as predominantly a latin-american cast as this one, and that's certainly a big moment. I have a latino friend who is going purely for how big a moment it is for representation of his culture and I get it.
However, so much of the complaints about how iffy the film's likely performance I've seen really border damn close to just complaining about the strike "ruining" things for people (like we didn't all know this film had 'potential bust' written all over it for a long time now) and studios' plans. And frankly, while I certainly hope for more latin-american representation all across film, I also think that trying to save Warner Bros Discovery from their own disasterous decision is counterproductive to wishes of future good quality and original programming
Nobody should just go see something because it represents their demographic. They should support projects that represent their demographic WELL.
See Asian representation and Everything, Everywhere, All At Once as a gold standard.
I WANT Blue Beetle to be good, but the trailers make it look like a mish mash of Spider-Man, Iron Man, and Guyver.
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I'd say the issue is the fear that studioheads can't distinguish good from bad representation and just see all as "media that tried to appeal fo x demographic/is about x demographic". So if it flops their takeaway would just be "people don't want media about these people" and move on
I frankly find the film's highly racialized marketing odd and unnecessarily polarizing. I wasn't thinking about race until they brought it up, now it's feeling like the movie will be yet another culture war battleground because certain people will view it as "woke", while others will see it just because the stars aren't white people.
Fail.
I don't need any campaign, I have been waiting for a latine-led superhero movie for years