Canada

Because the problem is that smokers just haven't noticed yet that cigarettes are bad for them. This is big brain thinking!

This is the best summary I could come up with:

"If we don't do something more globally, we're going to have many hundreds of millions of deaths on our hands from this epidemic, as the World Health Organization calls it," said Jeff Drope, a research professor at the University of Illinois Chicago.

"We want to have these messages have as much reach as possible to be a constant reminder — and these warnings are going to be ones that you simply cannot ignore," said Rob Cunningham, a senior policy analyst for the Canadian Cancer Society.

"It's a great way to reach smokers every day with every cigarette, with every puff during every smoke break in every community across the country," Cunningham told The Current guest host Catherine Cullen.

In a statement to The Current, the Canadian affiliate of Philip Morris International — Rothmans, Benson & Hedges (RBH) — said in part the company is "unwavering" in its commitment to preventing youth from using any products containing nicotine.

"What we'd rather do is create a cohort of young people who never have the opportunity to purchase tobacco and so essentially grow it out of the population over time," said Chris Bullen, a professor of Public Health at the University of Auckland.

But following New Zealand Prime Minister Jacinda Arden's resignation earlier this year, Bullen is concerned about the determination of a potentially new government to fulfill the goal.

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